A music video is a short film/video that goes with a peice of music/song.
Modern music videos are made to market and promote the sale of music records. Before the 1980's music videos used to be described various different names such as 'filmed insert. promotional film, promotional clip or film clip' it was only in the 1980's that the name 'music video' came into use.
An early form of music video were one-song films called promotional clips made in the 1940s for the panoram visual jukebox. These were short films including music, usually just a band on a movie set bandstand. Movie musicals were inspired by Micheal Jackson, Madonna, David Bowie and Bjork these are recording artists who connected to movie musicals and contempary pop graphics. Directors such as Jean-Bartiste Mondino, Michel Gondry, Jean-Paul Goude, Mark Romanek, Marcus Nispel, Spike Jonze and Ben Stokes created music videos which highlighted the dance and singing.
In places such as China music videos are known as MTVs because MTV was responsilbe for making music videos popular. Thirty years ago before MTV made music videos popular they used to be less important then they are now, MTV gave power to music videos, they started broadcasting in 1981 in the USA. The first video ever played on MTV was 'Video killed the radio star'. Because MTV started broadcasting music videos 24 hours a day it meant that more music videos needed producing, this was when music videos then started to play a important role in artists careers.
MTV became highly controversial, some people saw what they did asa new era in music, others thought of it to mark the end of true musical talent, as artists became more appreciated for their looks instead of their vocal abilities. Nowadays the music videos is just as important as the song itself, music videos sometimes also decide the sucess of a song/artist.
Many musical artists made their careers a success by using music videos. As an important part of the music industry, music videos not only showcase an artist's singing talent, but also how they perform. The history of music videos shows how the use of the videos transformed the music industry.
Monday, 12 October 2009
LIIAR
- Music videos demonstrate genre characteristics.
- There is a relationship between lyrics and visuals.
- There is a relationship between music and visuals.
L - language
Media Language is an ‘umbrella' term to describe the ways in which audiences read media texts through the understanding formal and conventional structures. Media literacy describes our ability to read write in this extended sense of language’
The language in a music video is what message the video puts across to the consumer when they watch it. The text is communicating a message to the audience. The message which is being communicated with the audience through the music video I am creating is what some people life’s may be like and how some people feel on an everyday basis.
I - Institution
'Producers of texts.' They create media texts not only to entertain there main target is to make money. Nowadays institution is linked to Audience as the consumers are also becoming producers of texts themselves. Another way in which they are linked is in the way that audience is targeted by the institution. At the moment there is a lot of democratisation which means the institute is allowing more people to produce media texts.
As I am producing the music video in a group along with Rob Hodges and Ben Underwood we are the institution of the media text in this prospect. We will have a firm knowledge of what our target audience want from the video from the questionnaires we will produce. This will help us make sure it meets the consumers wants and needs and fits into their expectations of the product.
I - Ideology
‘A dominant set of ideas presenting itself as common sense of truth. Power relations are reinforced through ideology.’
Ideology is a shared system of values and beliefs, media is now produced by individuals who each have there own values and beliefs which go in to the text as it interests them.
The ideology of the music video I am making has my own values and beliefs in it which interests me, starting with the song choice, I have chosen this song because it is a song which I like and a song which interests me. This will make it easier for me to work with as I am working with something I like.
Certain aspects within the ideology are common sense and are just generally there, this is known as hegemony. They are hidden in such a way that it seems to be natural. For example the hegemony within my music video is the stereotypical people who appear in each scene such as the students in the school scene etc.
A - Audience
‘A collective group of people reading any media text.’ The Audience is the consumer of the product and one of the most important aspects when you are producing the media text because it is crucial that the audience enjoy what you are creating otherwise no money is going to be made if it isn't consumed.
The audience which my music video is aimed at are older teenagers to young adults as I feel this is who the genre of the music is more aimed towards. R - Representation ‘Society and social groups within the society’ My media text will be representing certain messages about the group of people that it represents.
The social group which is being represented throughout the video is teenagers even though the video is aimed perhaps at an older audience. The age of the main protagonist in the music video is a student at school around 17 years old.
R - Representation
‘Society and social groups within the society’ My media text will be representing certain messages about the group of people that it represents.
The social group which is being represented throughout the video is teenagers even though the video is aimed perhaps at an older audience. The age of the main protagonist in the music video is a student at school around 17 years old, we decided to do this so that we can relate to the idea more and put more of our own ideology into the project.
- There is a relationship between lyrics and visuals.
- There is a relationship between music and visuals.
L - language
Media Language is an ‘umbrella' term to describe the ways in which audiences read media texts through the understanding formal and conventional structures. Media literacy describes our ability to read write in this extended sense of language’
The language in a music video is what message the video puts across to the consumer when they watch it. The text is communicating a message to the audience. The message which is being communicated with the audience through the music video I am creating is what some people life’s may be like and how some people feel on an everyday basis.
I - Institution
'Producers of texts.' They create media texts not only to entertain there main target is to make money. Nowadays institution is linked to Audience as the consumers are also becoming producers of texts themselves. Another way in which they are linked is in the way that audience is targeted by the institution. At the moment there is a lot of democratisation which means the institute is allowing more people to produce media texts.
As I am producing the music video in a group along with Rob Hodges and Ben Underwood we are the institution of the media text in this prospect. We will have a firm knowledge of what our target audience want from the video from the questionnaires we will produce. This will help us make sure it meets the consumers wants and needs and fits into their expectations of the product.
I - Ideology
‘A dominant set of ideas presenting itself as common sense of truth. Power relations are reinforced through ideology.’
Ideology is a shared system of values and beliefs, media is now produced by individuals who each have there own values and beliefs which go in to the text as it interests them.
The ideology of the music video I am making has my own values and beliefs in it which interests me, starting with the song choice, I have chosen this song because it is a song which I like and a song which interests me. This will make it easier for me to work with as I am working with something I like.
Certain aspects within the ideology are common sense and are just generally there, this is known as hegemony. They are hidden in such a way that it seems to be natural. For example the hegemony within my music video is the stereotypical people who appear in each scene such as the students in the school scene etc.
A - Audience
‘A collective group of people reading any media text.’ The Audience is the consumer of the product and one of the most important aspects when you are producing the media text because it is crucial that the audience enjoy what you are creating otherwise no money is going to be made if it isn't consumed.
The audience which my music video is aimed at are older teenagers to young adults as I feel this is who the genre of the music is more aimed towards. R - Representation ‘Society and social groups within the society’ My media text will be representing certain messages about the group of people that it represents.
The social group which is being represented throughout the video is teenagers even though the video is aimed perhaps at an older audience. The age of the main protagonist in the music video is a student at school around 17 years old.
R - Representation
‘Society and social groups within the society’ My media text will be representing certain messages about the group of people that it represents.
The social group which is being represented throughout the video is teenagers even though the video is aimed perhaps at an older audience. The age of the main protagonist in the music video is a student at school around 17 years old, we decided to do this so that we can relate to the idea more and put more of our own ideology into the project.
Chosen Brief
The breif which i have chosen to do is:
A promotion package for the release of an album, to include a music promotion video together with:
- A digipak for it's release
- A magazine advertisement for the digipak
A promotion package for the release of an album, to include a music promotion video together with:
- A digipak for it's release
- A magazine advertisement for the digipak
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