Analysis of magazine adverts

This advert is for Gwen Stefani's - 'love. angel. music. baby.' album released in 2004.

The main image of Gwen Stefani herself is the most dominant aspect of the entire advert, it is putting across the idea that she is almost royalty, 'Queen of pop'. This image is put across by the way she has a crown in one hand and a ... which is accessories that the queen uses displaying that she is royalty.

She has the image of Madonna and Marilyn Monroe by the hair and the strong use of red lipstick. This also shows the power of the artist as they both are strong well known artists.

'The colour red is a strong color that conjures up a range of seemingly conflicting emotions from passionate love to violence and warfare.' As red is such a strong colour it also shows power and confidence within the artist and grabs the audiences attention, even though it is only a small dose of red within the whole image it goes a long way in the aspect of showing the confidence and power of the artist herself.

The use of the gold writing also backs up the royalty image as gold is seen as a colour which represents success and wealth and a lot of power. The font that they have used makes the text sound out as gold isn't a really a strong colour but the effects make it more dominant within the advert. The colour gold is a warm colour which against the power of the image brings a calmer effect to the whole advert. The gold is quiet bright and draws the eye of the audience, the colour gold makes the advert more valuable as the colour is seen as a wealthy colour.


This advert is for The Vines advertising 'the best of the vines' album released in 2008.

The way that this advert is made and the way that the band have made the album and the advert for 'the best of the vines' is clever as they have used a 'vine' effect as in the tree and pulled it off as kind of an icon for the band because of the name. This works really well against the white background as it stands out as a lot of different shades of green is being used. When you think of the colour green you think of nature which is represented in this advert. The colour green also represents spring and summer as a lot of different shades are used it also gives a warm/cooling effect to the advert.

Using a white background brings cleanliness and innocence to the advert, however to much bright white can be blinding. The white softens the advert and helps the main image stand out to the audience's eye.

The basic black writing to show the information on the poster, even though it is simple and all together on the poster if effective in the way that it tells you everything you need to know at one time. This means that the audience don't have to look everywhere on the advert and then just know what they want to know straight away. The writing isn't what attracts them to the poster it is the dominance of the image itself and the colours it portrays.

This is an advert for Madonna - ' The ultimate hits collection' released in 2000.

This advert is based around the picture which is a close up of the artist. Similar to the first advert which I analysed it is trying to pull of the look of Marilyn Monroe, this is shown again by the red lipstick and the coloured make-up. The hair style is done in a more old fashioned way which also symbolises Marilyn Monroe's style. She may be set out to look like Marilyn Monroe as she is an idol for a lot of artists as everyone knows who of her.

The bright colours bring out the power in the artist, the green symbolises growth and strong emotion, this shows that the artist has grown in her career and has become a huge star. The red within the lipstick, as it is a dark shade of red, sybolises leadership, this is shown in the image she looks powerful by the expression on her face, her eyes have a sharp effect and it is as if she is looking at you.
There is a yellow effect over the whole picture adds a fresh effect to the whole image, as yellow is a colour which stands out it enables the whole advert to have a slightly more of an attract to the audiences eye.

The main text of the advert being the artists name 'Madonna' is almost like it is meant to be part of a accessory in her hair which enables it to fit in well with the image. The effect of having a black background and the writing in white makes it stand out even more. 'In advertising, white is associated with coolness and cleanliness because it's the color of snow. You can use white to suggest simplicity in high-tech products.'
Using the pink to highlight the word 'celebration' shows that it is an imporant part of her career which will atract her fans as they will want to be part of it. The overall advert is one of the most eye catching ones I have anaylsed because of the colours which catch the publics eye.